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Articles
No.130
(February, 2011)
English Journal and Magazines
 Strategic Communication Management Vol.16 No.1 (December / January 2011/12)
| Title |
Author |
Page |
| 1. Setting the Scene for Organizational Communication |
Dodo, Luke |
16 - 19 |
| 2. Capturing the Employee Voice to Reshape Reward Policies |
Newhouse, Peter |
20 - 23 |
| 3. Engaging Employees On a Global Scale at G4S |
Pym, Sue |
24 - 27 |
| 4. Hardwring the Measurement of Value - Adding Internal Communication |
MacAllan, Fiona |
28 - 31 |
| 5. Putting Measurement Data in Context … the Role of Storyteling in Leadership Buy - In |
Barnett, Susanna |
34 - 37 |
| 6. Using Communication to Make Lean Transformations Stick |
Shaffer, Jim |
38 - 41 |
| 7. Harness The Power of Images … Combating Complexity |
Dodd, Luke |
42 - 45 |
| 8. 9 Steps to Effective Strategic Planning |
Ashraf, Nishwa |
48 - 50 |
Harvard Business Review Vol.89 No.11 (November 2011)
| Title |
Author |
Page |
| 1.Harvard Business Review Vol.89 No.11 (November 2011) |
Lev, Baruch |
53 - 58, 60, 62 |
| 2.The Good Company : The Company that Perform Best Over Time Build a Social Purpose into Their Operations that is as Important as their Economic Purpose |
Kanter, Rosabeth Moss |
65, 67 - 78 |
| 3. Why Don't We Try to Be India's Most Respected Company? |
Murthy, N.R. Narayana |
80 - 84, 86 |
| 4.It's hard to Be Good |
Beard, Alison |
88 - 94, 96 |
| 5.The For - Benefit Enterprise : A Fourth Sector of the Economy is Emerging, with the Power to Transform the the Course of Capitalism
|
Sabeti, Heerad |
98 - 102, 104 |
| 6. The Great Repeatable Business Model : Leveraging a Simple Formula Allows Corporations to Create New and More - Lasting Differentiation |
Zook, Chris |
107 - 114 |
| 7. Social Strategies That Work : Business that Thrive on Social Platforms Don't Just Sell Stuff They Also Help People Connect |
Piskorski, Mikotaj Jan |
117 - 122 |
| 8. What Every CEO Needs to Know About the Cloud |
McAfee, Andrew |
125 - 132 |
| 9. KFC's Radical Approach to China : To Succeed, the Fast - Food Giant Had to Throw Out Its U.S. Business Model |
Bell, David E. |
137 - 140 |
Harvard Business Review Vol.89 No.12 (December 2011)
| Title |
Author |
Page |
| 1. First, Let's Fire All The Managers : Morning Star, a Leading Food Processor, Demonstrates How to Create an Organization that Combines Managerial Discipline and Market - Centric Flexibility without Bosses, Titles or Promotions |
Hamel, Ga |
48 - 69 |
| 2. The Future of Shopping |
Rigby, Darrell |
65 - 72, 74, 76 |
| 3. Retail Isn't Broken Stores Are |
Johnson, Ron |
79 - 82 |
| 4. Know What Your Customer Want Before They Do |
Davenport, Thomas H. |
84, 86 - 88, 90, 92 |
| 5. The Power of Collective Ambition |
Ready, Douglas |
95 - 102 |
| 6. Who Really Makes the Big Decisions in Your Company? |
Frisch, Bob |
104 - 111 |
| 7. Don't Let Your Supply Chain Control Your Business |
Choi, Thomas |
112 - 117 |
| 8. Get Ready for Your Next Assignment |
Milway, Katie Smith |
125 - 128 |
| 9. Can Nice Guys Finish First? |
Pfeffer, Jeffrey |
131 - 135 |
MIT Sloan Management Review Vol.52 No.4 (Summer 2011)
| Title |
Author |
Page |
| 1. What Really Happened to Toyata? |
Cole, Robert E. |
29 - 35 |
| 2. Innovating in Uncertain Markets : 10 Lessons for Green Technologies |
Day, George S. |
37 - 45 |
| 3. Is Your Company Choosing the Best Innovation Ideas? |
Reitzig, Markus |
47 - 52 |
| 4. How to Innovate When Platforms Won't Stop Moving |
Hopkins, Michael S. |
55 - 60 |
5. Why Every Project Needs a Brand (and How to Create One) |
Brown, Karen A. |
61 - 68 |
6. How Gap Inc. Engaged with Its Stakeholders |
Smith, N. Craig |
69 - 76 |
7. Why CRM Fails and How to Fit It |
Simon Knox, Stan Maklan |
77 - 85 |
8. First Look : The Second Annual New Intelligent Enterprise Survey |
Kruschwitz, Nina |
87 - 89 |
Thai Journal and Magazines
Creative & Idea KAIZEN : »Õ·Õè 6 : ©ºÑº·Õè 64 (Á¡ÃÒ¤Á 2555)
| Title |
Author |
Pager |
| 1. ¾×é¹°Ò¹¢Í§ 5Ê ¡ÑºË¹éÒ§Ò¹
| Special Scoop |
7 - 29 |
| 2. ¤¹ºéÒä¤à«ç¹ÁҵͺáÅéÇ
| - |
30 - 33 |
| 3. ¡ÒûÃÐÅͧ´Òº ¤×Í ·ÕèÊØ´¢Í§¡ÒÃÊ×èÍÊÒà |
âÍâ¹Ð, ÎÔâÃÐÂØ¡Ô |
39 - 45 |
| 4. ¡Åä¡·Õè·Ó·Ø¡¤¹à»Å觻ÃСÒÂâ´ÂãªéÀÙÁÔ»ÑÒ ºÃÔÉÑ· Shiseido |
- |
46 - 56 |
| 5. ¡ÒúÃÔËÒÃä¤à«ç¹¢Í§ä·Â
| - |
57 - 62 |
| 6. Kaizen Best Practice |
- |
64 - 71 |
For Quality : »Õ·Õè 18 : ©ºÑº·Õè 171 (Á¡ÃÒ¤Á 2554)
| Title |
Author |
Page |
| 1. ISO 14063 : ¡ÒÃÊ×èÍÊÒôéÒ¹ÊÔè§áÇ´ÅéÍÁ (µÍ¹·Õè 1)
| ¡ÔµµÔ¾§Èì ¨ÔÃÇÑÊǧÈì |
17 - 20 |
| 2. ÊÔ·¸ÔÁ¹Øɪ¹µÒÁÁҵðҹ ISO 26000 : ¤ÇÒÁÃѺ¼Ô´ªÍºµèÍÊѧ¤Á (Human Rights in ISO 26000 Social Responsibility) |
àÍÊÍÕàÍÊ (»ÃÐà·Èä·Â), º¨¡. |
21 - 22 |
| 3. àÁ×èÍÍصÊÒË¡ÃÃÁÊÓÅÑ¡¹éÓ |
ǧȡà µÃСÙÅËÔÃѼ´Ø§ |
23 - 27 |
| 4. Facebook ÊÃéÒ§¤Ø³¤èÒãËéÊÔ¹¤éÒáÅкÃÔ¡Òâͧͧ¤ì¡ÒÃä´é¨ÃÔ§ËÃ×Í ? (µÍ¹·Õè 1) |
¾ÔÁ¾ì¼¡Ò ¡ÅÕº»·ØÁ |
28 - 30 |
| 5. ¡Ò÷ǹÊͺ¢éÍÁÙÅ´éÇÂá¼¹ÀÙÁԤǺ¤ØÁ |
ÇÔºÙÅÂì ¾§Èì¾Ã·ÃѾÂì |
31 - 34 |
| 6. KANO (Quality Award : KQA ÃÒ§ÇÑŤسÀÒ¾¤Ò⹡Ѻ¡ÒáÃдѺÁҵðҹÍصÊÒË¡ÃÃÁä·Â) |
¤¹¤Ø³ÀÒ¾ |
39 - 40 |
| 7. ¤ÇÒÁÁÑ蹤§·Ò§ÍÒËÒáѺ¡ÒÃÇҧἹºÃÔËÒäÇÒÁàª×èÍÁÑè¹ã¹ªèǧʶҹ¡ÒóìäÁ軡µÔ |
à¾çªÃ ªÔ¹ºØµÃ |
44 - 47 |
| 8. ¡ÒþԨÒóÒ⫹¡ÒüÅÔµµÒÁ¢éÍ¡Ó˹´ÊÁÒ¤Á¼Ùé¤éÒ»ÅÕ¡áËè§ÊËÃÒªÍҳҨѡà |
ÊØÇÔÁÅ ÊØÃÐàÃ×ͧªÑ |
48 - 49 |
| 9. New Thailand 2012 : The Rehabilitation and Development of Thailand (¡ÒùԤÁÍصÊÒË¡ÃÃÁáË觻ÃÐà·Èä·Â) |
¡Í§ºÃóҸԡÒà |
54 - 57 |
| 10. ·ÔÈ·Ò§¡ÒÃŧ·Ø¹ã¹ä·ÂËÅѧÀÒÇÐÇԡĵ |
¡Í§ºÃóҸԡÒà |
58 - 61 |
| 11. New Thailand 2012 : The Rehabilitation and Development of Thailand (ä·Â¾Ò³ÔªÂì »ÃÐàÁÔ¹àÈÃÉ°¡Ô¨ä·ÂÂѧ¢ÂÒµÑÇä´é¡ÇèÒ 4% ã¹»Õ 2555) |
¡Í§ºÃóҸԡÒà |
62 - 63 |
| 12. New Thailand 2012 : The Rehabilitation and Development of Thailand (ºÃÔËÒ÷ÃѾÂÒ¡ÃÁ¹ØÉÂìã¹ÀÒÇÐÇԡĵÔ) |
¡Í§ºÃóҸԡÒà |
64 - 65 |
| 13. àÁ×èÍ¡ÒâÂÒµÑǢͧàÈÃÉ°¡Ô¨¨Õ¹àÃÔèÁªÐÅ͵ÑÇ |
ÊÁÀ¾ ÁÒ¹ÐÃѧÊÃäì,ÃÈ.´Ã |
69 - 70 |
| 14. ö¤Ñ¹áá äÁèÂÒ¡ÍÂèÒ§·Õè¤Ô´ |
ÀÒÇѵ ÍØ»¶ÑÁÀìàª×éÍ |
71 - 74 |
| 15. Marketing New Trend - Update from Japan : Î͹´éÒ àÅÔ¡¾Ö觾ҵÅÒ´ÊËÃÑ°Ïà¾Õ§µÅÒ´à´ÕÂÇ |
ÃѧÊÃäì àÅÔÈã¹ÊѵÂì |
75 - 77 |
| 16. ¡ÒõÅÒ´ÊÓËÃѺáÁèáÅÐà´ç¡ : ÅѡɳÐÃٻẺ¡ÒõͺÃѺáÅСÒõѴÊÔ¹ã¨àÅ×Í¡«×éͼÅÔµÀѳ±ìµÒÁ¢Ñ鹵͹¡ÒôÓà¹Ô¹ªÕÇÔµ¢Í§¼ÙéºÃÔâÀ¤·ÕèÁÕÊÕèµÒ ÊÕè¢Ò |
¹ÀÇÃó ¤³Ò¹ØÃÑ¡Éì, ¼È.´Ã. |
78 - 81 |
| 17. ¡ÅÂØ·¸ìàÅÕ¹ẺáµèÊÃéÒ§ÊÃäì |
ªÒ¤ÃÔµ ´ÔàáÇѲ¹ªÑ |
82 - 83 |
| 18. ¡ÒþѲ¹Ò·ÃѾÂÒ¡ÃÁ¹ØÉÂìÊÁÑÂãËÁè (Human Resource Management in New Era) |
àÃÇѵÃì ªÒµÃÕÇÔÈÔÉ®ì, È.´Ã. |
84 - 86 |
| 19. ¾ÃÐÁËÒª¹¡¡Ñºá¹Ç¤Ô´¡ÒþѲ¹ÒÁ¹ØÉÂìáÅÐͧ¤ì¡Òà : ÍѨ©ÃÔÂÐÀÒ¾ÍѹÊÃéÒ§ÊÃäì¢Í§¾ÃкҷÊÁà´ç¨¾ÃÐà¨éÒÍÂÙèËÑÇ |
ÊÁºÑµÔ ¡ØÊØÁÒÅÕ, ¼È.´Ã. |
89 - 95 |
| 20. ¤ÇÒÁÃÙé·Õè¨Óà»ç¹ÊÓËÃѺ¾¹Ñ¡§Ò¹ã¹Í§¤ì¡ÒøØáԨ |
»ÃÐàÇȹì ÁËÒÃѵ¹ìÊ¡ØÅ, ´Ã. |
96 - 99 |
| 21. ÊÃéÒ§ÊØ¢ãËéªÕÇÔµáÅЧҹ´éÇ¡ÒäԴàªÔ§ºÇ¡ (Positive Thinking & Right Attitude) |
¾ÑªÃ¹Ñ¹·ì ¡ÅÑè¹á¡éÇ |
100 - 104 |
Productivity World : »Õ·Õè 16 : ©ºÑº·Õè 96 (Á¡ÃÒ¤Á - ¡ØÁÀҾѹ¸ì 2555)
| Title |
Author |
Page |
| 1. ¸ÕÃ´Ò ÍӾѹǧÉì : BEAUTY from Within
| ÊØÃÕÂì¾Ñ¹¸ì àʹҹت |
18 - 22 |
| 2. Why & How : ͧ¤ì¡ÃµéͧãË餹ÍÍ¡àÊÕºéÒ§ (µÍ¹·Õè 1) |
ÊØ¸Õ ¾¹ÒÇà |
23 - 28 |
| 3. á¹Ç·Ò§¡ÒÃÇÒ§¡ÅÂØ·¸ì¸ØáԨã¹Âؤ¹éÓ·èÇÁä·Â ¤¹·èÇÁâÅ¡ |
à¡ÉÁ ¾Ô¾Ñ²¹ìàÊÃÕ¸ÃÃÁ, ´Ã. |
30 - 34 |
| 4. ¡éÒÇä»ã¹¡ÃÐáÊà¢ÕÂÇ |
ÊØÃÕÂì¾Ñ¹¸ì àʹҹت |
35 - 38 |
| 5. Green Productivity : ¤ÓµÍºÊØ´·éÒ¢ͧ¤ÇÒÁÂÑè§Â×¹ |
ÊØÀҾà àµÇزԸ¹¡ØÅ |
39 - 42 |
| 6. ÊÃéÒ§ÊÃäì à¾×èÍÊÃéÒ§¤ÇÒÁä´éà»ÃÕºàªÔ§á¢è§¢Ñ¹ã¹ÂؤáË觤ÇÒÁ¼Ñ¹¼Ç¹ |
¨ÔµµÔ ÃÑÈÁÕ¸ÃÃÁâªµÔ |
43 - 49 |
| 7. ¢Ò¨¹ËÁ´à¡ÅÕé§ ÁÕáµè¢éÍ´Õ¨ÃÔ§ËÃ×Í ? |
¾Ù¹ÅÒÀ ·Ô¾ªÒµÔâ¸Թ |
51 - 54 |
| 8. Designomics : àµÔºâµ´éÇ¡ÒÃÍ͡Ẻ |
»ÃÕ´Ò ÂѧÊآʶҾà |
55 - 57 |
| 9. Andrea Jung : CEO ËÔ§¤¹áá¢Í§ Avon ÊÇ ãÊ äÁèäÃéÊÁͧ |
ÊØ¡ÑÒ ÃÑÈÁÕ¸ÃÃÁâªµÔ |
59 - 65 |
| 10. à¾ÔèÁ¼ÅÔµÀÒ¾ÍÂèÒ§ÂÑè§Â×¹ µéͧà¢éÒ㨡ÒÃà»ÅÕè¹á»Å§ |
ÇÃÑ°Ô¹Õ Êǹ¾Ø² |
66 - 70 |
| 11. HR ¨ÐªèǾ¹Ñ¡§Ò¹½èÒÇԡĵ¹éÓ·èÇÁä»ä´éÍÂèÒ§äà ? |
äªÂÂÈ »Ñé¹Ê¡ØÅäªÂ |
71 - 74 |
| 12. ¤ÇÒÁàÊÕ觢ͧ KANBAN ¨Ò¡¡Ã³ÕÈÖ¡ÉÒ¹éÓ·èÇÁ¹Ô¤ÁÍصÊÒË¡ÃÃÁ»ÃÐà·Èä·Â |
¾ÍÄ·Ñ »ÃÒ´à»ÃÕÂÇ |
76 - 81 |
| 13. µé¹·Ø¹¤Ø³ÀÒ¾ ... ÅÁËÒÂ㨢ͧ¸ØáԨ |
ÊظÒÊÔ¹Õ â¾¸Ô¨Ñ¹·Ãì |
82 - 86 |
| 14. µÔ´¨ÃÇ´ãËéͧ¤ì¡Ã ´éÇÂÃкº¢éÍàʹÍá¹Ðã¹Ë¹èÇÂö¢ÒÂÊÔ¹¤éÒ |
ÊØ¢¸Ô´Ò ¤ÓàºéÒàÁ×ͧ |
87 - 92 |
| 15. á¹Ç¤Ô´àªÔ§Ê¶ÔµÔ ÊÔè§ÊÓ¤Ñ㹡ÒûÃѺ»Ãا¡Ãкǹ¡Òà (Statistical Thinking : A Key Element for Process Improvement) |
ªØÁ¾Å Âǧã |
93 - 96 |
Safety Life (¸Ñ¹ÇÒ¤Á 2554 - Á¡ÃÒ¤Á 2555)
| Title |
Author |
Page |
| 1.ÁËÒÍØ·¡ÀÑ 2554 ... ¹Õèá¤èàµ×͹
| ºÃè§ ¹Øªà¹×èͧ |
18 - 19 |
| 2. º·àÃÕ¹¨Ò¡¹éÓ·èÇÁãËèÊØ´Ãͺ 50 »Õ |
ÊÁà¡ÕÂÃµÔ ¾§Éì¡Ñ¹·Ò |
20 - 22 |
| 3. »éͧ¡Ñ¹¹éÓ·èÇÁä·Â ... ·Ó·Ñ¹·Õ |
- |
23 - 29 |
| 4. àÃÕ¹ÃÙéàÃ×èͧ¹éÓ¨Ò¡ÁËÒÇÒÃÕ¾Ôâø |
ÊÁà¡ÕÂÃµÔ ¾§Éì¡Ñ¹·Ò |
31 - 34 |
| 5. ¤ÇÒÁ»ÅÍ´ÀÑÂÍÒ¤ÒÃËÅѧ¹éÓ·èÇÁ |
- |
36 - 37 |
| 6. ÍѹµÃÒ¨ҡ俿éÒÀÒÇйéÓ·èÇÁ |
- |
38 - 39 |
| 7. ´Ñºä¿àÍ·Ò¹ÍÅ ...¾ÃéÍÁËÃ×ÍÂѧ |
- |
40 - 46 |
| 8. ¤ÇÒÁ»ÅÍ´ÀÑÂã¹Ê¶Ò¹ÕºÃÔ¡ÒùéÓÁѹ |
- |
48 - 49 |
| 9. ÇÔÇÒ·Ð "ÍÕàÍçÁºÍÅ" ¡ÅÒ§¹éÓà¹èÒ |
- |
56 - 63 |
| 10. »ÃСÒÈ¡ÃÁÊÇÑÊ´Ô¡ÒÃáÅФØéÁ¤Ãͧáç§Ò¹ àÃ×èͧ ËÅѡࡳ±ìáÅÐÇÔ¸Õ¡ÒÃͺÃÁËÅÑ¡ÊٵáÒû¯ÔºÑµÔ˹éÒ·Õè¼ÙéºÑ§¤Ñº»Ñ鹨Ñè¹ ¾.È.2554 |
¡®ËÁÒ¤ÇÒÁ»ÅÍ´ÀÑÂ㹡Ò÷ӧҹ |
64 - 66 |
| 11. »ÃСÒÈ¡ÃÁÊÇÑÊ´Ô¡ÒÃáÅФØéÁ¤Ãͧáç§Ò¹ àÃ×èͧ ËÅѡࡳ±ìáÅÐÇÔ¸Õ¡Ò÷´ÊͺÊèǹ»ÃСͺáÅÐÍØ»¡Ã³ì¢Í§»Ñ鹨Ñè¹ |
- |
67 |
| 12.»ÃСÒÈ¡ÃÁÊÇÑÊ´Ô¡ÒÃáÅФØéÁ¤Ãͧáç§Ò¹ àÃ×èͧ ¡Ó˹´ÁҵðҹÍØ»¡Ã³ì¤ØéÁ¤Ãͧ¤ÇÒÁ»ÅÍ´ÀÑÂÊèǹºØ¤¤Å ¾.È.2554 |
- |
68 |
| 13. ¾ÃÐÃÒªºÑѵԻéͧ¡Ñ¹áÅкÃÃà·ÒÊÒ¸ÒóÀÑ ¾.È.2550 ÀÙÁÔ¾ÅÍ´ØÅÂà´ª ».Ã. ãËéäÇé ³ Çѹ·Õè 24 ÊÔ§ËÒ¤Á 2550 à»ç¹»Õ·Õè 62 ã¹ÃѪ¡ÒŻѨ¨ØºÑ¹
|
- |
69 - 76 |
ä¿¿éÒáÅÐÍصÊÒË¡ÃÃÁ (¡Ñ¹ÂÒ¹ - µØÅÒ¤Á 2554)
| Title |
Author |
Pager |
| 1. ·Ò§ÃÍ´ÍصÊÒË¡ÃÃÁä·ÂÂؤ AEC áÅйÇѵ¡ÃÃÁà¾×èͤÇÒÁ¡éÒÇ˹éҢͧÍصÊÒË¡ÃÃÁä·Â
| ¡Í§ºÃóҸԡÒà |
82 - 85 |
| 2. ¤Ø³ÃÙé¨Ñ¡ PMACB ´Õ¾ÍÃÖÂѧ ?
| â»Ãà¾ÊªÑè¹á¹Å ªéÍ àªÍÃìÇÔÊ, º¨¡. |
94 - 95 |
| 3. ÃкºÊÒÃʹà·È¨Ñ´¡ÒçҹºÓÃاÃÑ¡ÉÒ |
â¡ÈÅ ´ÕÈÔŸÃÃÁ |
104 - 107 |
|
